Zillow Inks Deal with Newspapers
How might this work exactly? For example, real estate advertisers who currently buy classified listings in their local paper will be able to choose to have their listings and open house information shown on Zillow. Not only will this contribute to the number of for-sale listings buyers can browse on our site, but also has the potential to create an incredibly comprehensive online source of open house information, by locality. And this is just the beginning; we have lots of other content-sharing ideas that we’re eager to start digging into.
I wonder if better market knowledge will exacerbate the subprime meltdown by forming a tighter positive feedback loop. Once people know how many subprime loans are in a neighborhood, I bet they would avoid buying a house there. Lower demand means lower prices. Once market value falls below the loan amount, the assets of banks begin to suffer, causing writeoffs … like the one just taken by Bank of America.
I’ve always liked Zillow’s heatmaps. I just wish I could scale the colorramp of the heatmap to make it based on numbers that fall within my current mapextent.
Speaking of real estate, an Austin realtor has blogged about a subprime loan map published by the New York times. Just glancing at the map, I get the feelling rural areas can be blamed for the subprime lending crises. To be more balanced, a map showing dollar amount of subprime loans by county is needed. Maybe zillow will support that.