TV, Geography and Advertising

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Just watched an entire hilarious episode of The Office online. I had to watch ads too, but far fewer than when viewed on the local NBC station.

I wonder how the local station feels about loosing me as a viewer to NBC online.

Seems to me that NBC could use IPGeo to offer location based advertising. It’s just not the same to without hearing “Ford is the best in Texas” blared at me every few minutes.

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4 comments so far

  1. Rob on

    Here in the UK, location by IP isn’t as useful as in the states, due to the small size of our regions and localities. I thought Widr seems like an interesting alternative here in the UK, but I can’t see how it would scale to the US.

    http://www.widr.co.uk/

  2. Kirk on

    Hi Rob –

    Interesting.

    Makes me wonder … in the UK you normally have to pay a TV tax (right?) If you watch TV streamed over the internet it must be difficult for the government to tax you. Is the government going to figure out a way to locate online TV viewers in order to tax them?

  3. Rob on

    We pay a license fee that pays for BBC channels (websites & radios); all other channels have to fund themselves by advertising. I stress it’s a license fee, as collection is haphazard and rather easy to avoid, if it were a tax deducted at source of income, collection would be guaranteed and the cost would be much lower, as everybody would be paying something.

    It’s probably a 50/50 split between those that support the License Fee \ Tax model and those that believe all television should be commercially funded. So yes, raising the income for the BBC is hard work, and internet TV will amplify the problem. I suspect there are many government departments throughout the world, currently developing ‘innovative’ tax regimes for an increasingly online world…

    http://www.3pointd.com/20061016/us-congress-to-investigate-virtual-economies/

  4. Kirk on

    I will be very disappointed if the BBC loses its funding. Along with NPR, I rely on BBC World News for some of the least biased news available. Even before the internet though, the people benefiting from BBC (like me) were not necessarily the ones paying for it. So maybe the internet could potentially overcome this. Not sure how though.


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