Radio Goes Local
Not long ago Don Henley was accusing Clear Channel of homogenizing the airwaves.
They announced recently they are rolling out HD radio in 48 large markets. With HD radio, it appears hyperlocalization will be possible … I wonder if it will ever extend beyond traffic reports. Clear Channel VP Jeff Littlejohn says:
“HD Radio is the future for broadcast data delivery, allowing us to not only deliver traffic data, but provide additional services a well.”
Clear Channel is localizing in other ways too, with a localized version of Facebook. For example Dallas has KissNation, while San Francisco has Wild Space. I can’t tell if differences between the sites are a result of different local culture, or simply different pre-ordained music formats.
The Express News quotes Clear Channel VP Evans on why they want to be local:
“Our feeling was that our listeners wanted to connect on a local level”
I dunno about all this … when I want to feel connected with a local community on the radio, I just listen to the News from Lake Wobegon.